Much of what we do goes above and beyond the actual time spent designing a piece – it’s in the research, the revisions, staying on top of the latest software, reading up on design and marketing trends (for fun, if you can believe it!), and brainstorming to come up with the most perfect idea.
In addition to the a la carte design services we offer, we also provide consulting and agency services, including creation of full marketing plans and ad campaigns.
We began working with small businesses 10 years ago and many of those clients still choose Green Apple Lane as their official “Agency of Record” today. We’re pleased as punch to have witnessed the astounding growth of these businesses right before our very eyes, some of which are now pretty large corporations, actually!
When planning campaign placements, data can help us determine what has been working for you thus far, and what efforts and dollars we may be able to redirect. The quantity and frequency of traditional media placements such as print and digital ads, as well as broadcast spots (TV and/or radio) we recommend will be based on your budget and whether any supporting historical data proves a return exists. Our analysis will shape a great deal of our recommendations, as we like to see that you’re receiving a great deal of verified traffic from the sources where you’re spending the greatest amount of time, effort, and money. No matter what your annual marketing budget is, we can work within it and maximize every dollar.
Ensuring your website is in tip-top shape for maximum organic SEO benefit
Providing detailed research, consulting, planning, and advisement for media buying (we can also completely coordinate media buys and ad placements on your behalf)
Creating shareable graphics & engaging heavily in social media; graphics should be meaningful, authentic, accessible, and induce “the feels”
Promoting visibility in the community, encouraging engagement with your prospective customers, and enhancing/growing community partnerships
Maintenance: we provide monthly reports or meet with you to regularly assess how things are going
Time, dollars, and brainpower are not infinite – we are constantly thinking outside the box, and if something isn’t working, we don’t hesitate to turn on our heels and come up with viable alternate solutions. We will never suggest that you continue doing something simply because that is how it’s always been done. We definitely want to keep doing what is working for you, but if it’s not working as hard as you are, then don’t spend one more minute on it.