It’s not easy to know how to work with creative types like graphic designers, so we’re sharing our top 5-ish tips we wish potential clients knew:
1. Just because we’re “creative” doesn’t mean we aren’t professional.
Not all creatives have blue hair and facial piercings (but to each their own) or sleep late and work all night. At Green Apple Lane, for instance, each of us offices from home, but we have dedicated real offices in our homes, and we manage our time really well. Potential clients sometimes ask, “What types of clients do you serve?” to which we proudly reply that we work with all types of clients from all types of industries: lawyers, healthcare professionals, car dealerships, luxury wedding planners, auto mechanics, cake bakeries, political campaigns, dairy farms, private schools, beauty products, professional photographers, art classes, funeral services, real estate, authors, and the list goes on. This has made us chameleons, or Janes-of-All-Trades, because we have to dive head-first into all of these fields, and we love it! And depending on the client, we’ve had meetings in board rooms, coffee houses, garages, or just over email and phone. We’ve met in flip flops and business suits. We’re in the business of whatever your business does, however you do it.
2. Tell us the issue, not what you think the solution should be.
Design solves problems, so it’s our job to come up with the perfect solution. When you tell us the problem and the solution, you run the risk of severely limiting our thinking and boxing us in, which is a bummer, because then you don’t really get to realize the full benefit of our expertise. We love it when you tell us “what” and leave the “how” up to us. And try not to make your feedback too specific. Actually take a minute to think about what it is that you don’t like about something, and share that with us. For instance, instead of deciding “It should be in red,” (which is telling us the solution), say, “The color isn’t right, I’d like it to be more bold/in-your-face.”
3a. The design isn’t for you, it’s for your customer…
More often than not, the opinions of whether you, your spouse, your child, or even your designer PERSONALLY like a design are completely irrelevant, unless we are your ideal customer (and it’s highly unlikely that all of us are your customer, unless you’re in front of a grocery store selling Thin Mints).
3b. So please don’t tell us what your spouse thinks.
If there’s one thing that really gets under our skin, this is it… “I showed the design to my ‘insert relationship here’ and they said didn’t like it.” First off, while this person is probably super smart and amazing, the designs are based off of your direction, because you know your business and your clients best, not your spouse (unless this person is a business partner, in which case, their input should have been considered from the beginning). This person has not been privy to all the conversations we’ve had leading up to the design and this is likely their first time to hear about the project, so honestly, their opinion is not really relevant to the project. One caveat: if this person brings up actual relevant feedback or questions to you and you agree, feel free to pass those along to us, but please just pass them off as your own thoughts and opinions and don’t pawn it off on your hubby or your kindergartner.
4. That person who created that thing for you a long time ago was not an actual designer.