When we were approached to design a new website for Marcoot Jersey Creamery, we jumped at the opportunity. What could be more fresh than a family-owned dairy farm in Illinois, America's Heartland? Amazingly, we had the opportunity to try nearly every product Marcoot offers in their online store and their quality, craftsmanship, and pride in what they do is evident in every crumble of deliciousness they produce. The relationship turned out to be a great fit for all of us!
Their previous site was pretty basic. It was... "fine." It had a lot of text confined to just a handful of pages, which scrolled on for quite a while. It served a purpose - a home for the farm on the web, and provided lots of info. But the seventh generation of the Marcoot family was ready to take their family farm to the next level design-wise AND wanted to be able to sell their farmstead cheeses online (e-commerce was something beyond the scope of what their original site could handle, to say the least). And finally, they really wanted a site that was user-friendly enough that they could take over themselves and make updates of new products, events, blog posts, etc. and not feel they had to continue paying someone to make those updates forever (I got the feeling they had been burned in the past). Enter Green Apple Lane!
Luckily, they had some really gorgeous photos of their farm and their products, mostly taken by Izehi Photography, so we wanted to make those stunning images the focal point of the product line. The Marcoot sisters (Amy & Beth) also wanted the site to give off a chalkboard look and feel, much like the full wall chalkboard featured in the farm's country store. The last, and perhaps most important, feature was the organization of the vast 30+ page site. Everything needed to function seamlessly, of course – we kept the navigation and the page layouts simple and clean, and let the cheese do the talking.
In addition to the website design, we were able to assist the Marcoots with transferring old and securing new domain names and hosting, simplifying their previous situation dramatically; assist with setting up new email accounts associated with the new domains using Google apps; we provided hand-chalkboard-lettering on the homepage images to fit with the overall theme of the website; and finally, we designed a fresh and clean brochure to coordinate with their new look.
In the 13 months their new website has been live, they have shipped online orders to 25 states including one Canadian province as well - talk about expanding your customer base! We couldn't be more proud of our work with Marcoot Jersey Creamery and hope to continue to count them as clients (and now, friends) for years to come.