web design

Client Spotlight: Cloud Creative Events

We first began working with modern luxury wedding planner Cloud Creative Events a few years ago, the way we start working with many of our small business clients – on a single small project. She had created her own website, as many solopreneurs do, and got in touch with us for a little SEO treatment, which went really well.

As Cloud Creative has grown, we’ve implemented several short rounds of website improvements over the years to expand on the site’s content and reflect their growing team and portfolio.

In the last six months though, we’ve been working with Cloud Creative a lot more. Owner KC Cloud was ready to make some big moves, so in that time we have redesigned their logo, made several more website updates (especially to expand the portfolio and publicity pages), and we’ve also updated their pricing booklet and created new business cards for KC and her team – all without complicated and expensive design “packages” since we just track our time.

We couldn’t be more proud – take a look!


Updated Website:

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New Business Cards:

 
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Updated Pricing Booklet:

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Client Spotlight: Lindsay's Art Cart

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When we were initially referred to Lindsay’s Art Cart by mutual friends and clients, the art-teacher-turned-small-business-owner said she was ready for her very first website. Up until then, her business, which offers private art parties and public art classes at various locations around Arlington, TX, had grown popular among friends of friends, and she would market the classes and parties by creating facebook events, and using the eventbrite plugin for merchant services. Lindsay already had a logo she loved but she needed a dedicated home on the web for class info and an event calendar she could populate with classes and parties so customers could register quickly and easily.

We went right to work on what turned out to be a ridiculously cute web design for Lindsay and her adorable Art Cart logo, which went live New Year’s Day 2018. Shortly afterward, we began working on promotional pieces for her first summer art camp for kids (2018), a t-shirt design, A-frame signage she could haul along with her to any venue, and more.

Last summer, we pitched another project to Lindsay: an ABC’s of Art Coloring Book which she positively LOVED. Together, we came up with the art mediums for each letter and with the help and creativity of our summer design interns, we launched the coloring book at the end of summer 2018, which can be purchased at several shops around town and also on her website. Lindsay said it was a dream come true!

As a result of what began with just a website, business is booming: so far in 2019, her revenue has increased 71%, with unique visitors to the site up 150%, and overall visits to the site up 167% (2019/2018). Some sessions of her 2019 summer art camp have already been sold out for weeks. Lindsay’s boundless energy and positivity are unmatched in the business world, so it is always a pleasure to work on projects for Lindsay’s Art Cart, and it is a joy to watch this business continue to grow and flourish – we can’t wait to see what comes next!

Client Spotlight: Devan Allen Campaign

It’s been years since we last blogged about Devan Allen and our design work on her personal projects in speaking, advocacy, and real estate, but not long after that, Devan discussed with us her next big endeavor: running for Tarrant County Commissioner.

We immediately hopped on board and began designing logo concepts, building her campaign website, and creating several social media graphics as well as signage for her campaign kickoff event.

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This was the largest campaign we worked on to-date, as Tarrant County has a population of just over 2 million (each commissioner represents roughly a quarter of the county, but that still requires a sizeable campaign)!

Devan always said, “We will not be outworked” throughout the campaign and she was absolutely right. We’re proud that she chose Green Apple Lane as the creative agency for her campaign branding, website, and graphics and we were overjoyed to witness the moment she won from the watch party at her campaign headquarters. We learned so much about big campaigns and the many rules and regulations required for political creative, and we’re so proud that the work was not only popular and well-received by the community, but successful in the end.

Project Spotlight: Website Redesign for Inspirations Catering

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Business owners are used to wearing a lot of hats and handling everything from the accounting to the janitorial duties around the office. There are tons of companies out there trying to capitalize on this fabulous trait shared by so many entrepreneurs. Business owners are increasingly being told they can quickly, easily, and beautifully build their own websites. And while it’s not exactly untrue, it’s untrue for many. Don’t forget from our Conference Recap: 94% of first impressions are based entirely on design, and 90% of the information people retain is visual in nature.

So how do you want to introduce yourself to your customers?

What information are potential clients going to infer and retain about your business, based on the functionality, professionalism, and the overall look of your website?

These are important questions to ask before you set out to save a few bucks and settle on a DIY website. There is no way to know how much money you might be leaving on the table from customers migrating away from your website because it didn’t feel like an extension of your business. We work with a lot of folks who have started out on their own, and whether we redesign the site from scratch or even spend just a few hours organizing and rearranging things, the site feels completely new.

Working with a professional designer should not be seen as an expense to your business, but an investment in your business.

Here’s a quick case study in the website of Inspirations Catering & Events. We’re not here to call them out, in fact, we love these folks and love their shop even more, but their previous website is a perfect example of a small business owner feeling like they MUST handle everything themselves and doing the best they could. The previous site didn’t include their logo, didn’t make use of their color palette, and some of the pages weren’t very easy to read due to dark type on a dark background or wonky spacing.

Click any photo below to enlarge it.

New Homepage (left) vs. Old Homepage (right):

We were able to take all their existing content and put it into a format that is SO much more user friendly, clean, open, organized, and professional. They are masters at what they do with food, and we’re happy their new website better represents that expertise to their customers. We still have a few new photos to swap in but it’s a huge step up!

New website:

Previous website:

The previous website simply didn’t represent the upscale look and feel of this business. Check out the gorgeous interior of their shop and some of their beautiful charcuterie boards from their grand opening:

*And please note those super-cute cheese-board cookies from Sugar Bee Sweets, too!

So whether you’re …

  • starting a completely new endeavor and need an online presence

  • you designed a website on your own but it doesn’t feel like the best representation of your business

  • you worked with another designer previously and need some help with website updates (due to lack of time or skill - makes no difference to us)

  • you want to switch web platforms (leave Blogger or Wix, for instance)

… we can help! We work on all kinds of websites - Wordpress, Squarespace, you name it. You keep being an expert at what you do, and WE will help you showcase it.

Client Spotlight: Devan Allen

Devan Allen is a successful entrepreneur, speaker, and even political campaign manager, and that's just the tip of the iceberg. To quote her bio, "Whether developing strategies for high-ranking political leaders, encouraging youth and women to exercise their right to vote, serving as a keynote speaker, or running in a marathon – she uses her work and life experiences to inspire hope and transformation in the community." We're convinced there's nothing she can't do!

When I first met Devan, she already had a personal brand and a website, but she'd been wanting to make some changes and wasn't sure how to do them herself. We were able to jump right in and make revisions to her existing Wordpress site, and we've had the pleasure of designing many pieces to promote her endeavors since then.

Most recently, we created a logo for her latest venture, Allen Realty Advisors; worked on promotions for the DRC Breakfast with the Mayor, which she co-chaired; and we updated her website again with new text and photos, as well as a fresh, new header image.

2017 Website header image for  DevanAllen.com

2017 Website header image for DevanAllen.com

In addition to Devan's new website header, we're showing off some of the graphics we created for her website and social media, keeping with her existing color palette of black, white, and hot pink. We couldn't agree more with Fort Worth Business CEO magazine – Devan Allen is definitely a woman to watch and we're excited to see what she does next!

Please contact us if we can help with your design needs - we love starting from scratch on completely fresh concepts, and we're also happy to revise existing pieces and develop new collateral while conforming to your existing branding!

Client Spotlight: Sugar Bee Sweets Bakery

We are proud to have helped evolve the branding, web presence, and printed collateral of Sugar Bee Sweets from day one, when the company consisted of one young woman baking cakes from her home kitchen, to the flourishing business it is today. A favorite among North Texas' most discerning brides and area families alike, Sugar Bee Sweets specializes in couture wedding cakes but also offers all-occasion party cakes and sweets like cupcakes, cake balls, cookies, french macarons, brownies, and more.

Heidi, the founder and owner of Sugar Bee Sweets, loves styles that blend masculine and feminine design elements, and you'll see that juxtaposition throughout the bakery. When we were preparing to launch the new Sugar Bee Sweets logo, website, and overall branding this spring, we decided to keep the design simple and clean. We created a hand-lettered logo, which can be used with or without their custom-drawn bee for a pop of color, seamlessly combining Sugar Bee's palette of slate grey, mint green, and a buttery yellow

Sugar Bee Sweets' business cards are die-cut hexagon shaped and showcase the logo on one side (with their custom bee) and the back side features all of the bakery's contact information.

Below is a gallery of some of our favorite work we've designed for Sugar Bee Sweets, including shareable social media graphics, the logo shown on the outside of their new building, hexagon-shaped die-cut business cards, a screenshot of the website, outdoor A-frame signage, print ads for Brides of North Texas and D Weddings magazines, and even the logo recreated on a cookie! We think it's all pretty sweet - let us know what you think!

Fresh Website Design: Emerald Sky

Owned and operated by three sisters in Texas, Emerald Sky creates adorable t-shirts and apparel, but was being operated on a third-party retail site. As the business grew, the sisters realized they really needed an easier-to-use platform for keeping track of inventory, and a more automated ordering system for their customers, complete with a seamless and secure payment system. We also thought they should have their own logo showing prominently and most importantly, the site should be hosted at their own domain for branding purposes (how can you build a customer base if your customers aren’t really dealing with your brand, but with your storefront on a big e-commerce platform instead)?

The solution: First, we secured Emerald Sky’s domain, www.shopemeraldsky.com and then we designed a custom e-commerce site, hosted by Squarespace. The shop is organized by category (womens, kids, or mens apparel, or non-apparel accessories), and within each product design, there are various colors and sizes and various quantities available of each size/color at any given time. This way, the owners can enter in a product color and size set when they do a printing run of a design, and the shop will stay automatically updated as products continue to sell. Another great tool they’re enjoying is setting up their order reply emails so the site automatically sends order confirmations to customers and then they just have to check in and click a button once the order is fulfilled and the customer is notified their order is on the way. The Emerald Sky owners can even create discount codes in a matter of seconds to run a promotion.

As another of our web design clients recently said, "You can limp along on your own or get a first-class product that will take you to the next level with Green Apple Lane." See the full review here

We know the ladies at Emerald Sky are loving their new website and we couldn't be happier with how it turned out!

Why we recommend Squarespace:

There are very few small businesses that truly require a site built from the ground up, which can cost up to and even more than $10,000. For everyone else, a designer is usually hired to build a site using a platform like Wordpress or Squarespace and customizes the features from a template. These are the two platforms we use the most because they enable the small business owner to handle their own site updates, photos, and blogs easily (which is a constant process for a small business), unless the owners would like to delegate those tasks to us as well, in which case we’re happy to make updates. For an e-commerce site, it doesn’t get more simple than Squarespace, which uses Stripe as its payment processor – seamless for you, and for your customers. Green Apple Lane is a recognized Squarespace Circle Member and developer, meaning we’ve built tons of sites on this interface and we know the ins and outs as well as anyone. Sure, it’s a user-friendly interface, but A) if you don’t know all that it’s capable of doing, you might not know what to look for, and B) what might take you 20+ hours of time to figure out, might take us a fraction of that time, and as a fellow small business owner, I know you're all about delegation!

Whether you are just starting out with a new business or you're a maker who's ready to skip the big commerce platforms and truly call the shots in your own online shop, we would love to build your new website – reach out here and let us know how we can be of service!