business design

Client Spotlight: The Hive

When the owner of Sugar Bee Sweets came to us with the idea for a new lunch spot called The Hive, we were over the moon excited to brand it! We started with a simple and clean logo in navy, mustard yellow, and white. We set up the ‘H’ icon to be able to stand alone as a brand mark in any combination of the three colors as well.

A few of our favorite pieces we've designed so far for The Hive include a floral tray liner, their website, menu, a mural of their logo and other graphic elements shown on the outside of the building (our concept flawlessly executed by Luisito Design), two embroidered hat designs, a sponsorship ad, and outdoor A-frame signage.

Remember from the Sugar Bee Sweets brand spotlight that the owner loves to blend masculine and feminine design elements? You’ll see that style echoed in The Hive’s decor - walls of hexagons on navy surround the tables and chairs, with a wall of air plants and a live-edge wood lunch counter across from the sandwich line, and white subway tile with black grout on the other large walls, behind the line and the drink area, which houses their large menu. The room is finished out with floral touches and ingredient packaging/overstock on open shelving. There’s even an outdoor patio to enjoy!

We’re so proud of the branding we’ve developed for The Hive, and can’t wait to watch the buzz continue to grow!

Concept Chopping Block

Over the summer, we worked on several logo designs with several companies serving various industries and markets. Here are some of the cute concepts that didn’t make the cut:

My Traveling Panda

Logo redesign (not yet finalized)
for a European-based travel agency


CherryTree

Logo design for an East Coast
digital marketing agency


Parker’s Pals

Logo design for a Virginia-based non-profit organization providing support to foster dogs

Created in honor of their beloved yellow lab Parker and his two adoptive brothers (a chocolate lab & a black lab).

See the final logo in action on their website

Client Spotlight: Cloud Creative Events

We first began working with modern luxury wedding planner Cloud Creative Events a few years ago, the way we start working with many of our small business clients – on a single small project. She had created her own website, as many solopreneurs do, and got in touch with us for a little SEO treatment, which went really well.

As Cloud Creative has grown, we’ve implemented several short rounds of website improvements over the years to expand on the site’s content and reflect their growing team and portfolio.

In the last six months though, we’ve been working with Cloud Creative a lot more. Owner KC Cloud was ready to make some big moves, so in that time we have redesigned their logo, made several more website updates (especially to expand the portfolio and publicity pages), and we’ve also updated their pricing booklet and created new business cards for KC and her team – all without complicated and expensive design “packages” since we just track our time.

We couldn’t be more proud – take a look!


Updated Website:

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New Business Cards:

 
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Updated Pricing Booklet:

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Project Spotlight: Website Redesign for Inspirations Catering

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Business owners are used to wearing a lot of hats and handling everything from the accounting to the janitorial duties around the office. There are tons of companies out there trying to capitalize on this fabulous trait shared by so many entrepreneurs. Business owners are increasingly being told they can quickly, easily, and beautifully build their own websites. And while it’s not exactly untrue, it’s untrue for many. Don’t forget from our Conference Recap: 94% of first impressions are based entirely on design, and 90% of the information people retain is visual in nature.

So how do you want to introduce yourself to your customers?

What information are potential clients going to infer and retain about your business, based on the functionality, professionalism, and the overall look of your website?

These are important questions to ask before you set out to save a few bucks and settle on a DIY website. There is no way to know how much money you might be leaving on the table from customers migrating away from your website because it didn’t feel like an extension of your business. We work with a lot of folks who have started out on their own, and whether we redesign the site from scratch or even spend just a few hours organizing and rearranging things, the site feels completely new.

Working with a professional designer should not be seen as an expense to your business, but an investment in your business.

Here’s a quick case study in the website of Inspirations Catering & Events. We’re not here to call them out, in fact, we love these folks and love their shop even more, but their previous website is a perfect example of a small business owner feeling like they MUST handle everything themselves and doing the best they could. The previous site didn’t include their logo, didn’t make use of their color palette, and some of the pages weren’t very easy to read due to dark type on a dark background or wonky spacing.

Click any photo below to enlarge it.

New Homepage (left) vs. Old Homepage (right):

We were able to take all their existing content and put it into a format that is SO much more user friendly, clean, open, organized, and professional. They are masters at what they do with food, and we’re happy their new website better represents that expertise to their customers. We still have a few new photos to swap in but it’s a huge step up!

New website:

Previous website:

The previous website simply didn’t represent the upscale look and feel of this business. Check out the gorgeous interior of their shop and some of their beautiful charcuterie boards from their grand opening:

*And please note those super-cute cheese-board cookies from Sugar Bee Sweets, too!

So whether you’re …

  • starting a completely new endeavor and need an online presence

  • you designed a website on your own but it doesn’t feel like the best representation of your business

  • you worked with another designer previously and need some help with website updates (due to lack of time or skill - makes no difference to us)

  • you want to switch web platforms (leave Blogger or Wix, for instance)

… we can help! We work on all kinds of websites - Wordpress, Squarespace, you name it. You keep being an expert at what you do, and WE will help you showcase it.

Client Spotlight: Worthington Lawn Care

When Worthington Lawn Care approached us to create a logo for their new business, we were excited to jump right in! At their request, we created concepts that included leaf and tree graphics, and in the end, the leaves were especially appealing because they tie in with the branding of the owners' other companies. We love the pairing of clean, modern slab and sans-serif typefaces for a professional look in their logo, business cards, and shareable social media graphic, all shown below.

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This is not our first time to work with the Worthingtons... we go way back to their first business venture, Worthington Monuments, which has recently grown to include a fifth location in Colleyville, Texas (joining Burleson, Arlington, Stephenville, and Grand Prairie). We recently created a digital email invitation graphic to promote the opening, and updated their letterhead and business cards to include all five locations. Also shown is an ad we designed for placement in an event program where Worthington Monuments was a sponsor.

We are so proud when our clients' businesses grow and especially proud of all the work we create for them!

Client Spotlight: Devan Allen

Devan Allen is a successful entrepreneur, speaker, and even political campaign manager, and that's just the tip of the iceberg. To quote her bio, "Whether developing strategies for high-ranking political leaders, encouraging youth and women to exercise their right to vote, serving as a keynote speaker, or running in a marathon – she uses her work and life experiences to inspire hope and transformation in the community." We're convinced there's nothing she can't do!

When I first met Devan, she already had a personal brand and a website, but she'd been wanting to make some changes and wasn't sure how to do them herself. We were able to jump right in and make revisions to her existing Wordpress site, and we've had the pleasure of designing many pieces to promote her endeavors since then.

Most recently, we created a logo for her latest venture, Allen Realty Advisors; worked on promotions for the DRC Breakfast with the Mayor, which she co-chaired; and we updated her website again with new text and photos, as well as a fresh, new header image.

2017 Website header image for  DevanAllen.com

2017 Website header image for DevanAllen.com

In addition to Devan's new website header, we're showing off some of the graphics we created for her website and social media, keeping with her existing color palette of black, white, and hot pink. We couldn't agree more with Fort Worth Business CEO magazine – Devan Allen is definitely a woman to watch and we're excited to see what she does next!

Please contact us if we can help with your design needs - we love starting from scratch on completely fresh concepts, and we're also happy to revise existing pieces and develop new collateral while conforming to your existing branding!

Client Spotlight: Sugar Bee Sweets Bakery

We are proud to have helped evolve the branding, web presence, and printed collateral of Sugar Bee Sweets from day one, when the company consisted of one young woman baking cakes from her home kitchen, to the flourishing business it is today. A favorite among North Texas' most discerning brides and area families alike, Sugar Bee Sweets specializes in couture wedding cakes but also offers all-occasion party cakes and sweets like cupcakes, cake balls, cookies, french macarons, brownies, and more.

Heidi, the founder and owner of Sugar Bee Sweets, loves styles that blend masculine and feminine design elements, and you'll see that juxtaposition throughout the bakery. When we were preparing to launch the new Sugar Bee Sweets logo, website, and overall branding this spring, we decided to keep the design simple and clean. We created a hand-lettered logo, which can be used with or without their custom-drawn bee for a pop of color, seamlessly combining Sugar Bee's palette of slate grey, mint green, and a buttery yellow

Sugar Bee Sweets' business cards are die-cut hexagon shaped and showcase the logo on one side (with their custom bee) and the back side features all of the bakery's contact information.

Below is a gallery of some of our favorite work we've designed for Sugar Bee Sweets, including shareable social media graphics, the logo shown on the outside of their new building, hexagon-shaped die-cut business cards, a screenshot of the website, outdoor A-frame signage, print ads for Brides of North Texas and D Weddings magazines, and even the logo recreated on a cookie! We think it's all pretty sweet - let us know what you think!

Client Spotlight: Marcoot Jersey Creamery

When we were approached to design a new website for Marcoot Jersey Creamery, we jumped at the opportunity. What could be more fresh than a family-owned dairy farm in Illinois, America's Heartland? Amazingly, we had the opportunity to try nearly every product Marcoot offers in their online store and their quality, craftsmanship, and pride in what they do is evident in every crumble of deliciousness they produce. The relationship turned out to be a great fit for all of us!

Their previous site was pretty basic. It was... "fine." It had a lot of text confined to just a handful of pages, which scrolled on for quite a while. It served a purpose - a home for the farm on the web, and provided lots of info. But the seventh generation of the Marcoot family was ready to take their family farm to the next level design-wise AND wanted to be able to sell their farmstead cheeses online (e-commerce was something beyond the scope of what their original site could handle, to say the least). And finally, they really wanted a site that was user-friendly enough that they could take over themselves and make updates of new products, events, blog posts, etc. and not feel they had to continue paying someone to make those updates forever (I got the feeling they had been burned in the past). Enter Green Apple Lane!

Luckily, they had some really gorgeous photos of their farm and their products, mostly taken by Izehi Photography, so we wanted to make those stunning images the focal point of the product line. The Marcoot sisters (Amy & Beth) also wanted the site to give off a chalkboard look and feel, much like the full wall chalkboard featured in the farm's country store. The last, and perhaps most important, feature was the organization of the vast 30+ page site. Everything needed to function seamlessly, of course – we kept the navigation and the page layouts simple and clean, and let the cheese do the talking.

In addition to the website design, we were able to assist the Marcoots with transferring old and securing new domain names and hosting, simplifying their previous situation dramatically; assist with setting up new email accounts associated with the new domains using Google apps; we provided hand-chalkboard-lettering on the homepage images to fit with the overall theme of the website; and finally, we designed a fresh and clean brochure to coordinate with their new look.

In the 13 months their new website has been live, they have shipped online orders to 25 states including one Canadian province as well - talk about expanding your customer base! We couldn't be more proud of our work with Marcoot Jersey Creamery and hope to continue to count them as clients (and now, friends) for years to come.