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Non-Profit Spotlight: BRIDGE Fort Worth and Junior League of Arlington

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We designed a website for BRIDGE Fort Worth a few years back and the board has been doing a stellar job operating the site independently ever since! BRIDGE is an organization for young black professionals in the Fort Worth area, focused on community involvement, education, and professional development. Green Apple Lane proudly supports diversity and inclusion and it is our hope that leadership positions in every type of organization continue to become more reflective of the communities they serve, and the population as a whole.

We were more than happy to create a site that better served BRIDGE's needs. The board wanted to have an online home for the organization to showcase event photos (with easy access to update with new photos and self-created event graphics often), promote upcoming events and professional opportunities, as well as the capability to sell memberships online, and the ability to host separate content for different membership levels, accessible by only members of that level. We were excited to jump in and find a solution to these challenges. As part of the design process, we also created some graphics to break up large text areas and to organize their information most efficiently, like the graphic shown above reflecting the difference in benefits between their two membership levels. BRIDGE has been very happy with the functionality of the site – they were able to take the reins and they've done a fantastic job ever since!


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Most folks are familiar with the historic Junior League organization, one of the oldest women's clubs in the country (active since 1901)!

The 2017-2018 President of the Junior League of Arlington, April Pettitt, approached us prior to officially taking office to help develop a look for her theme for the year, "Heart is Key." We were proud to create a logo for JLA, and we love seeing it pop up continually on everything from social media graphics to members' T-shirts on the field at Dallas Cowboys stadium. These ladies are doing a ton of good in our community!

For the logo, we created a key graphic with a heart bow, and if you look closely, you'll notice the key cuts are edges of a heart, alternating between the point and the curved edge. Thanks for all you do, ladies!


We are blogging with a "Non-Profit November" theme this month to spotlight some of our favorite design projects for non-profit corporations. Be sure to keep up here and follow along each week to see what these amazing companies have been up to!

Non-Profit Spotlight: SHHS Alumni Association

Sam Houston High School is the second oldest high school in Arlington and one of the largest public high schools in the entire state of Texas, with a student body of well over 3,000. In 2013, the year of the school's 50th anniversary, a small group of alumni came together and quickly formed a full-fledged 501c3 non-profit organization. Since then, members have raised tens of thousands of dollars to support their alma mater and its recent graduates in the form of scholarships. Green Apple Lane is proud to have developed the branding for the association, as well as its website, which the current board members operate all on their own now (and they do quite a fantastic job). We still provide design services for their business cards, stationery, and social media graphics for a few of their ongoing drives and fundraising projects throughout the year, a favorite of which is the "Texans Helping Texans" program, shown below:

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This organization does so much good for SHHS students, faculty, and staff, as well as the surrounding community and all of East Arlington!


We are blogging with a "Non-Profit November" theme this month to spotlight some of our favorite design projects for non-profit corporations. Be sure to keep up here and follow along each week to see what these amazing companies have been up to!

Non-Profit Spotlight: Inspired Women Luncheon

The Inspired Women Luncheon is an annual event organized by the Arlington Chamber of Commerce Women's Alliance to celebrate women, recognize community leaders, and award college scholarships. This was our fourth year to serve on the IWL committee and also as design sponsor for the event! The growth of this luncheon has been astonishing, and for 2017, we were excited to create a logo, branding the event for years to come. Our designs for this year's IWL event included:

  • Social media square graphics & Facebook page cover images
  • Logo design & branding guide
  • Flyer design to promote sponsorship throughout the year
  • Event signage
  • Event program
  • Print ads in Arlington Today magazine
 The 2017 Inspired Women Luncheon Committee |  Alexander Portrait Designers

The 2017 Inspired Women Luncheon Committee | Alexander Portrait Designers

Below are a some select images of our work for this year's event as well as a few photos from the event itself, including the phenomenal speaker, Carrie Wilkerson, and sweet centerpieces by Sugar Bee Sweets (that's right; who needs flowers when you can have cakes, cookies, and cupcakes for centerpieces?!).

Green Apple Lane is a proud member of the Arlington Chamber of Commerce and we have loved participating in this wonderful event and helping it grow from around 300 attendees four years ago to over 650 this year! Save the date for 2018 – one thing's for certain, it will be FABULOUS.


We are blogging with a "Non-Profit November" theme this month to spotlight some of our favorite design projects for non-profit corporations. Be sure to keep up here and follow along each week to see what these amazing companies have been up to!

Non-Profit Spotlight: Pantego Christian Academy

Sometimes we work with a client on a project basis for their logo, website, a specific promotion, SEO, etc., but sometimes we serve the function of a design department, a marketing consultant, and an advertising agency all rolled into one with design projects sprouting up each month or even each week – such is the case for Pantego Christian Academy! Initially, we were brought on to help PCA brand its inaugural gala event last year, the planning and promotion of which spanned nearly six months. Since then, we have worked many projects for the school, and we are excited to start promoting the second annual Exalt gala again soon! Included below are just a sampling of the many projects we've created for PCA, including:

  • Social media square graphics & Facebook page cover images
  • Felted pennants
  • Brand/theme for the 2017-2018 school year
  • On-campus photo shoot
  • On-campus event invitations
  • T-shirt designs for alumni, senior class, cross country team, etc.
  • Postcard mailers
  • Event branding, including logo design & Save-the-Date for 2018 Exalt gala
  • Social media management
  • Retractable banner signage, foam core signage, and hanging vinyl banners (not shown)

We love working with PCA – it is always a fun challenge to act as an in-house designer because we certainly don't want every design to look the same, but we have to differentiate each piece while generally using similar font families and incorporating the school's color palette and branding, of course. The resulting pieces are very different from our corporate work in that we get to use some really fun typefaces and bold layouts to appeal to children, teens, and families – we want PCA's promotions to be a bright, fun spot in followers' feeds – far from run-of-the-mill! Keep up with PCA on facebook, instagram, and twitter.


We are blogging with a "Non-Profit November" theme this month to spotlight some of our favorite design projects for non-profit corporations. Be sure to keep up here and follow along each week to see what these amazing companies have been up to!

Non-Profit November

In keeping with a spirit of positivity and thankfulness (it’s that time of year, plus, we can ALWAYS use more good news), we are excited to share that we will be blogging with a "Non-Profit November" theme this month to spotlight some of our favorite design projects for non-profit corporations. Be sure to keep up here and follow along each week to see what these amazing companies have been up to: http://www.greenapplelane.com/blog/ You’ll be wowed and inspired!

Client Spotlight: Devan Allen

Devan Allen is a successful entrepreneur, speaker, and even political campaign manager, and that's just the tip of the iceberg. To quote her bio, "Whether developing strategies for high-ranking political leaders, encouraging youth and women to exercise their right to vote, serving as a keynote speaker, or running in a marathon – she uses her work and life experiences to inspire hope and transformation in the community." We're convinced there's nothing she can't do!

When I first met Devan, she already had a personal brand and a website, but she'd been wanting to make some changes and wasn't sure how to do them herself. We were able to jump right in and make revisions to her existing Wordpress site, and we've had the pleasure of designing many pieces to promote her endeavors since then.

Most recently, we created a logo for her latest venture, Allen Realty Advisors; worked on promotions for the DRC Breakfast with the Mayor, which she co-chaired; and we updated her website again with new text and photos, as well as a fresh, new header image.

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2017 Website header image for DevanAllen.com

In addition to Devan's new website header, we're showing off some of the graphics we created for her website and social media, keeping with her existing color palette of black, white, and hot pink. We couldn't agree more with Fort Worth Business CEO magazine – Devan Allen is definitely a woman to watch and we're excited to see what she does next!

Please contact us if we can help with your design needs - we love starting from scratch on completely fresh concepts, and we're also happy to revise existing pieces and develop new collateral while conforming to your existing branding!

Client Spotlight: Sugar Bee Sweets Bakery

We are proud to have helped evolve the branding, web presence, and printed collateral of Sugar Bee Sweets from day one, when the company consisted of one young woman baking cakes from her home kitchen, to the flourishing business it is today. A favorite among North Texas' most discerning brides and area families alike, Sugar Bee Sweets specializes in couture wedding cakes but also offers all-occasion party cakes and sweets like cupcakes, cake balls, cookies, french macarons, brownies, and more.

Heidi, the founder and owner of Sugar Bee Sweets, loves styles that blend masculine and feminine design elements, and you'll see that juxtaposition throughout the bakery. When we were preparing to launch the new Sugar Bee Sweets logo, website, and overall branding this spring, we decided to keep the design simple and clean. We created a hand-lettered logo, which can be used with or without their custom-drawn bee for a pop of color, seamlessly combining Sugar Bee's palette of slate grey, mint green, and a buttery yellow

Sugar Bee Sweets' business cards are die-cut hexagon shaped and showcase the logo on one side (with their custom bee) and the back side features all of the bakery's contact information.

Below is a gallery of some of our favorite work we've designed for Sugar Bee Sweets, including shareable social media graphics, the logo shown on the outside of their new building, hexagon-shaped die-cut business cards, a screenshot of the website, outdoor A-frame signage, print ads for Brides of North Texas and D Weddings magazines, and even the logo recreated on a cookie! We think it's all pretty sweet - let us know what you think!

Inspired Women

Organized by the Women's Alliance of the Arlington Chamber of Commerce, the Inspired Women Luncheon is the largest and most lovely event of its kind in the Dallas-Fort Worth area. We are excitedly gearing up for the biggest and best event yet, and we're ecstatic to serve as the graphic design sponsor for the third year in a row! 

This luncheon is so much fun and sells out early every year, so the committee moved it to a venue large enough to handle all of the fabulous inspired women who wish to attend. Also new this year is our esteemed speaker, Carrie Wilkerson ("The Barefoot Executive") – watch a few of her social media feeds or short videos and you'll be hooked on her sweet personality and savvy business sense, too. The sixth-annual Inspired Women Luncheon will take place Friday, November 4, 2016 at the Arlington Convention Center – can't wait to see you there!