About

Our Owner: Laura Heymann

Green Apple Lane owner/founder Laura Heymann knew she would be a graphic designer ever since working on her high school newspaper. After studying journalism at UT Austin and working in the magazine industry for several years across Austin, Las Vegas, and Dallas, she began designing invitations and logos for friends on a freelance basis as Art by Ellie in 2009. Once the workload increased, she left her day-job as an Art Director, making Art by Ellie a full-time operation in 2010. After several years of steady growth, in Spring 2016, all business design and marketing services were moved under the umbrella of Green Apple Lane, with Art by Ellie continuing to exclusively offer wedding-based design services.

the Story of green apple lane: A Note From Laura

Many people love our name and ask about it’s origin. Green Apple Lane is a real street in East Arlington where my grandparents lived when I was little girl. Their house is where I climbed trees, picked vegetables in the backyard garden, helped bake Christmas cookies, and counted stars from a huge nearby field to the echo of cicadas. There, I played softball with my cousins, swung on the screechy wire fence that was draped waist-high along the edge of their yard, and in their living room, I played the angel every year in a live nativity scene, with a gold garland halo and white satin wings. There in my Papaw’s garage, I swept up sawdust, played with tools, hammering and c-clamping lumber of all shapes and sizes, and “painted” the floor using a crappy paintbrush and a metal Sanka coffee can halfway full of water. 

My Nanny and Papaw were a sweet couple who fell in love writing letters back and forth during World War II. Each day after breakfast and cup after cup of coffee, they would read scripture together at the kitchen table. Most days you could find them stealing an afternoon nap in their recliners, separated only by a small side table with various remotes and a TV guide. Papaw could build anything you dreamed up, and when I begged my dad for a specific dollhouse, he passed the specs to Papaw for “research and development,” and then Pap built it ten times better than the store-bought version.

Nanny and Papaw never pressured us grandkids to become one thing or another, or to do things a certain way. They never chided us to call or come by more often or to quiet down. Even now, I can’t remember one raised voice in their house, ever. Nanny was always happy to see or hear from me, whether it had been 5 hours or 5 months, and I sincerely believe the only thing she ever wanted for us kiddos was for us to be happy. They have been gone for years now, but I have no shortage of amazing memories from Nanny and Papaw’s house on Green Apple Lane, where creativity abounded, and ingenuity flowed as freely as the never-ending coffee.

Do I need to live in Texas for us to work together?

Not at all — we work with clients nationwide. We’ll keep in touch via e-mail, phone, skype, or google hangout.

What is the best way to contact you?

E-mail (or our contact form) is the quickest and best way to reach us. If you would like to schedule a meeting a phone appointment or virtual meeting, please contact us first and we’ll set up a time.

Booking & Payment

For Logo Design

For our logo design package, we charge a flat rate, with 50% due as a deposit and the balance due at completion, then we will send over all the final versions of your logo, along with your new branding guide. A link to our contract will also be sent to you with your quote, so you can officially book when you're ready. As soon as we receive your contract and deposit, we will add your project to our design production schedule.

For Web Design

For website designs, we charge a flat rate based on the package that best suits your needs, with 50% due as a deposit and the balance due at completion, then we will make your new site live. A link to our contract will also be sent to you with your quote, so you can officially book when you're ready. As soon as we receive your contract and deposit, we will add your project to our design production schedule.

For All Other Projects & General Graphic Design

For most other design projects, we bill by the hour with a retainer to begin (retainer/deposit amount varies by project, which we will quote to you ahead of time). A link to our contract will also be sent to you with your quote, so you can officially book when you're ready. As soon as we receive your contract and deposit, we will add your project to our design production schedule. Your remaining balance will be due at the time you approve your order to go to press. If that date is less than 30 days from the date you order, payment in full is due at the time of booking and a rush fee may apply.

What is a "branding guide"?

It’s a guide we put together for you at the end of a logo design project, showing you how to use your logo in various circumstances. It’s basically your “how-to guide.”

What's included in a "round of revisions"?

Revisions include any & all changes you specify after each design we submit to you. You will need to let us know all of your notes before we make design changes. Design/copy changes (above and beyond the initial rounds included in your package) will be billed at our hourly rate. 

How long will my project take to complete?

It depends how many elements to the project there are (logo, website, blog, online store, SEO, etc.) and when you decide to start the process. Once you book, we will set a tentative timeline, including the estimated time of completion.