Creative Director & Brand Strategist
Green Apple Lane owner Laura Heymann knew she would be a graphic designer ever since working on her high school newspaper. After studying journalism at UT Austin and working in the magazine industry for several years across Austin, Las Vegas, and Dallas, she began designing invitations and logos for friends on a freelance basis in 2009. Once the workload increased, she left her day-job as an Art Director, making her own business a full-time operation in 2010. After several years of steady growth, all business design and marketing services were moved to the "Green Apple Lane" brand name in 2016, and the rest is history!
Laura holds a bachelor's degree from Texas Woman's University with a dual emphasis in business and women's studies, and she currently lives in Texas with her husband (they are already "empty nesters," thanks to the magic of adopting older kiddos)! In her spare time, she loves cooking and practices learning new languages every day on the Duolingo app.
Megan finished her graphic design degree in 2017 after spending two weeks with us in residence as a design intern, and we've worked together ever since! She currently designs remotely from Nebraska, where she lives out in the country with her husband, their baby boy, and their pets, including a very large pig named Felix, who has his own social media following! We try to get her back to Texas a few times throughout the year to work together and collaborate on projects in person and we love having her on the Green Apple Lane creative team!
Digital Media Strategist
Erica worked with with us several years ago in an operational support role, while we were managing two design brands. We parted ways professionally when the time was right for her to move onward and upward and for us to consolidate our company structure, but never we never lost touch personally. In 2019 the stars aligned for Erica to make her glorious Green Apple Lane comeback to assist with managing client social media profiles, newsletters, and blogs on a freelance basis. She holds a Bachelor of Business Administration degree and lives in the Dallas-Fort Worth area.
Maddy is a talented animation major at Sam Houston State University. She especially loves character design, hosts regular live videos on social media to share techniques and tips, and she is already taking freelance commissions in her spare time. We love having her here between semesters!
Haley is a smart and creative high school senior who we have in-office for the summer of 2019. Logos & T-shirts are her favorite things to design, and she especially loves laying out magazines and other publications – a girl after our own heart!
The Green Apple Lane Team About Town
the Story of green apple lane
a note from laura:
Many people love our name and ask about it’s origin. Green Apple Lane is a real street in East Arlington where my grandparents lived when I was little girl. Their house is where I climbed trees, picked vegetables in the backyard garden, helped bake Christmas cookies, and counted stars from a huge nearby field to the echo of cicadas. There, I played softball with my cousins, swung on the screechy cabled fence that was draped waist-high along the edge of their yard, and in their living room, I played the angel every year in a live nativity scene, with a gold garland halo and white satin wings. There in my Papaw’s garage, I swept up sawdust, played with tools, hammering and c-clamping lumber of all shapes and sizes, and “painted” the floor using a crappy paintbrush and a metal Sanka coffee can halfway full of water.
My Nanny and Papaw were a sweet couple who fell in love writing letters back and forth during World War II. Each day after breakfast and cup after cup of coffee, they would read scripture together at the kitchen table. Most days you could find them stealing an afternoon nap in their recliners, separated only by a small side table with various remotes and a TV guide. Papaw could build anything you dreamed up, and when I begged my dad for a specific dollhouse, he passed the specs to Papaw for “research and development,” and then Pap built it ten times better than the store-bought version.
Nanny and Papaw never pressured us to do things a certain way. They never nagged us to come by more often or to quiet down. Even now, I can’t remember a raised voice in their house, ever. Nanny was always happy to see or hear from me, whether it had been 5 minutes or 5 months, and I sincerely believe the only thing she ever wanted for us kiddos was for us to be happy. They have been gone for years now, but I have no shortage of happy memories from Nanny and Pap’s house on Green Apple Lane, where creativity abounded, and ingenuity flowed as freely as the never-ending coffee.