We are proud to have helped evolve the branding, advertising, web presence, and printed collateral of Sugar Bee Sweets from day one, when the company consisted of one young woman baking wedding cakes from her home kitchen, to the flourishing business it is today. A favorite among North Texas' most discerning brides and area families alike, Sugar Bee Sweets specializes in couture wedding cakes but also offers all-occasion party cakes and sweets like cupcakes, cake balls, cookies, french macarons, brownies, and more.
Heidi, the founder and owner of Sugar Bee Sweets, loves styles that blend masculine and feminine design elements, so when we were preparing to launch the new Sugar Bee Sweets logo, website, and overall branding in 2013, we decided to keep the design simple and clean. We seamlessly blended Heidi's color palette of slate grey, mint green, "Sugar Bee" yellow (their previous/original logo color), honeysuckle pink, and navy blue (with different colors used for different pieces as needed) with a super-minimalist bold, block, sans-serif typeface for their logo. On their website and for most Sugar Bee Sweets advertisements, we typically stick with grey and mint, which is a lovely combination.
Sugar Bee Sweets' business cards are 2" squares and showcase the logo on one side, with the back side featuring all of the bakery's contact information in either yellow & navy, pink & navy, or mint & navy (a great way to work in all the colors of the palette without any one piece looking too busy). The cards multitask as tags on shopping bag tags as well, after a quick hole punch and ribbon tie at the shop.
Below is a gallery of some of our favorite work we've designed for Sugar Bee Sweets, including half-page and quarter-page print ads for Brides of North Texas magazine, round labels for in-shop packaging and cake boxes, screenshots of the website, business cards, vinyl signage for the glass doors at the shop, various outdoor signage, shareable social media graphics, and in-store flyers. We think it's all pretty sweet!