Client Spotlight: Sugar Bee Sweets Bakery

We are proud to have helped evolve the branding, web presence, and printed collateral of Sugar Bee Sweets from day one, when the company consisted of one young woman baking cakes from her home kitchen, to the flourishing business it is today. A favorite among North Texas' most discerning brides and area families alike, Sugar Bee Sweets specializes in couture wedding cakes but also offers all-occasion party cakes and sweets like cupcakes, cake balls, cookies, french macarons, brownies, and more.

Heidi, the founder and owner of Sugar Bee Sweets, loves styles that blend masculine and feminine design elements, and you'll see that juxtaposition throughout the bakery. When we were preparing to launch the new Sugar Bee Sweets logo, website, and overall branding this spring, we decided to keep the design simple and clean. We created a hand-lettered logo, which can be used with or without their custom-drawn bee for a pop of color, seamlessly combining Sugar Bee's palette of slate grey, mint green, and a buttery yellow

Sugar Bee Sweets' business cards are die-cut hexagon shaped and showcase the logo on one side (with their custom bee) and the back side features all of the bakery's contact information.

Below is a gallery of some of our favorite work we've designed for Sugar Bee Sweets, including shareable social media graphics, the logo shown on the outside of their new building, hexagon-shaped die-cut business cards, a screenshot of the website, outdoor A-frame signage, print ads for Brides of North Texas and D Weddings magazines, and even the logo recreated on a cookie! We think it's all pretty sweet - let us know what you think!

Project Spotlight: Exalt Gala

A sampling of printed collateral for PCA's EXALT Gala, created by Green Apple Lane

A sampling of printed collateral for PCA's EXALT Gala, created by Green Apple Lane

When Pantego Christian Academy approached us about beginning a new annual gala for supporters of their school, we jumped at the opportunity to fully brand the event all the way down to its name. After a meeting to discuss the gala's intent, purpose, and a little creative brainstorming, we came up with a list of associated words and together we kept coming back to EXALT. The client knew from inception that the inaugural event would have a "Gatsby" theme, so to this name "A Great Gatsby Affair" was added.

We began choosing typefaces for the branding, then created a logo design and social media save-the-date graphics soon after. Throughout the event-planning process we created a printed save-the-date, postcard flyers, large promotional signage, printed invitations, VIP invitations, variable-numbered bid paddles, table tents, table numbers, easel signage (and additional large event signage), and a large program booklet including sponsor advertisements and live auction package details for bidder reference.

The EXALT Gala was a huge success in this, its first year – so much so that plans for next year are already well underway (stay tuned for new theme and branding details)! In the meantime, enjoy this handful of photos from EXALT 2017: A Great Gatsby Affair...

Fresh Website Design: Emerald Sky

Owned and operated by three sisters in Texas, Emerald Sky creates adorable t-shirts and apparel, but was being operated on a third-party retail site. As the business grew, the sisters realized they really needed an easier-to-use platform for keeping track of inventory, and a more automated ordering system for their customers, complete with a seamless and secure payment system. We also thought they should have their own logo showing prominently and most importantly, the site should be hosted at their own domain for branding purposes (how can you build a customer base if your customers aren’t really dealing with your brand, but with your storefront on a big e-commerce platform instead)?

The solution: First, we secured Emerald Sky’s domain, www.shopemeraldsky.com and then we designed a custom e-commerce site, hosted by Squarespace. The shop is organized by category (womens, kids, or mens apparel, or non-apparel accessories), and within each product design, there are various colors and sizes and various quantities available of each size/color at any given time. This way, the owners can enter in a product color and size set when they do a printing run of a design, and the shop will stay automatically updated as products continue to sell. Another great tool they’re enjoying is setting up their order reply emails so the site automatically sends order confirmations to customers and then they just have to check in and click a button once the order is fulfilled and the customer is notified their order is on the way. The Emerald Sky owners can even create discount codes in a matter of seconds to run a promotion.

As another of our web design clients recently said, "You can limp along on your own or get a first-class product that will take you to the next level with Green Apple Lane." See the full review here

We know the ladies at Emerald Sky are loving their new website and we couldn't be happier with how it turned out!

Why we recommend Squarespace:

There are very few small businesses that truly require a site built from the ground up, which can cost up to and even more than $10,000. For everyone else, a designer is usually hired to build a site using a platform like Wordpress or Squarespace and customizes the features from a template. These are the two platforms we use the most because they enable the small business owner to handle their own site updates, photos, and blogs easily (which is a constant process for a small business), unless the owners would like to delegate those tasks to us as well, in which case we’re happy to make updates. For an e-commerce site, it doesn’t get more simple than Squarespace, which uses Stripe as its payment processor – seamless for you, and for your customers. Green Apple Lane is a recognized Squarespace Circle Member and developer, meaning we’ve built tons of sites on this interface and we know the ins and outs as well as anyone. Sure, it’s a user-friendly interface, but A) if you don’t know all that it’s capable of doing, you might not know what to look for, and B) what might take you 20+ hours of time to figure out, might take us a fraction of that time, and as a fellow small business owner, I know you're all about delegation!

Whether you are just starting out with a new business or you're a maker who's ready to skip the big commerce platforms and truly call the shots in your own online shop, we would love to build your new website – reach out here and let us know how we can be of service!