Client Spotlight: Fat Loss DFW

We happened to connect with a team member from Fat Loss DFW at the Arlington Chamber of Commerce last year, right when they were in search of a graphic designer. The nutrition arm of their parent company, Elevation Health, had been operating as an affiliate of a larger nutrition brand/program and they were wanting to break away and develop their own branding as Fat Loss DFW. Beginning to market themselves as an independent local business with many nutrition and wellness service offerings has helped them to grow and develop as a company.

They wanted their logo to coordinate with their existing Elevation Health branding by using a similar color palette, but not matching the logos too closely of course. We tried a few different initial options, many of which attempted to represent "fat loss" graphically, but in the end, the client decided to focus more on a fresh look emphasizing the nutritional aspect of their program rather than a scale, or similar weight-loss-related graphics.

In the time since we created their new logo, they have been able to update their branding, website, business cards, and social media themselves, but we have been able to work with them on additional projects, creating new event/show signage in the form of flyers, handouts, brochures, and even retractable banners. 

One of the owners of Fat Loss DFW has been developing another brand in recent months as well – True Detox DFW, which is a cellular detoxification program. They really have every aspect of wellness covered between these three businesses! We created a logo to help launch True Detox DFW and in developing that look, we again wanted to stay cohesive between the three brands, but without being too "matchy." The True Detox logo definitely looks like a sister-company of Fat Loss DFW and we especially love beautiful breakout orange color! We're so proud of the work we've done for these businesses and we are excited to watch them continue to grow.

Client Spotlight: Devan Allen

Devan Allen is a successful entrepreneur, speaker, and even political campaign manager, and that's just the tip of the iceberg. To quote her bio, "Whether developing strategies for high-ranking political leaders, encouraging youth and women to exercise their right to vote, serving as a keynote speaker, or running in a marathon – she uses her work and life experiences to inspire hope and transformation in the community." We're convinced there's nothing she can't do!

When I first met Devan, she already had a personal brand and a website, but she'd been wanting to make some changes and wasn't sure how to do them herself. We were able to jump right in and make revisions to her existing Wordpress site, and we've had the pleasure of designing many pieces to promote her endeavors since then.

Most recently, we created a logo for her latest venture, Allen Realty Advisors; worked on promotions for the DRC Breakfast with the Mayor, which she co-chaired; and we updated her website again with new text and photos, as well as a fresh, new header image.

2017 Website header image for

2017 Website header image for

In addition to Devan's new website header, we're showing off some of the graphics we created for her website and social media, keeping with her existing color palette of black, white, and hot pink. We couldn't agree more with Fort Worth Business CEO magazine – Devan Allen is definitely a woman to watch and we're excited to see what she does next!

Please contact us if we can help with your design needs - we love starting from scratch on completely fresh concepts, and we're also happy to revise existing pieces and develop new collateral while conforming to your existing branding!

Client Spotlight: Sugar Bee Sweets Bakery

We are proud to have helped evolve the branding, web presence, and printed collateral of Sugar Bee Sweets from day one, when the company consisted of one young woman baking cakes from her home kitchen, to the flourishing business it is today. A favorite among North Texas' most discerning brides and area families alike, Sugar Bee Sweets specializes in couture wedding cakes but also offers all-occasion party cakes and sweets like cupcakes, cake balls, cookies, french macarons, brownies, and more.

Heidi, the founder and owner of Sugar Bee Sweets, loves styles that blend masculine and feminine design elements, and you'll see that juxtaposition throughout the bakery. When we were preparing to launch the new Sugar Bee Sweets logo, website, and overall branding this spring, we decided to keep the design simple and clean. We created a hand-lettered logo, which can be used with or without their custom-drawn bee for a pop of color, seamlessly combining Sugar Bee's palette of slate grey, mint green, and a buttery yellow

Sugar Bee Sweets' business cards are die-cut hexagon shaped and showcase the logo on one side (with their custom bee) and the back side features all of the bakery's contact information.

Below is a gallery of some of our favorite work we've designed for Sugar Bee Sweets, including shareable social media graphics, the logo shown on the outside of their new building, hexagon-shaped die-cut business cards, a screenshot of the website, outdoor A-frame signage, print ads for Brides of North Texas and D Weddings magazines, and even the logo recreated on a cookie! We think it's all pretty sweet - let us know what you think!